Exportació de Turrò Xixonenca a Japó.

Curs

17-18

Autor

Sergi Casas, Sergio Castillo, Marcos López y Nacho López

Tutor

Manoli Alguacil & Encarna Ruiz

Temàtica

Exportació

The paper aims to investigate and explain the viability of exporting Jijonenca’s nougat to Japan. 

The paper aims to investigate and explain the viability of exporting Jijonenca’s nougat to Japan.  We will send 50.668 bars of our products to Tokyo (Japan). We will distribute the products in gourmet retail outlets and our importer -distributor will be Kokubo. Shipments will be made by sea route from Valencia's port to Tokyo’s port. For shipping, we will use a reefer 20’ (FCL o Full Container Load).  The currency selected for our export is the Japanese Yen (JPY) and the most appropriate means of payment to conduct our operations with Japan is through bank transfer. The incoterm we will use for this operation will be CIF. As an export company in Japan, our company will carry out the following advertising and promotion: strategic SEO campaign and an international marketing plan.